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Software for distributors & wholesalers

Orders, dispatch and collections — finally in one system.

Custom distribution software that takes dealer orders from the field, checks stock and credit, plans dispatch and tracks every rupee outstanding — built around your schemes, routes and pricing.

  • Salesman & dealer ordering apps
  • Credit limits checked before dispatch
  • Route-wise dispatch planning
  • Outstanding and collection tracking
  • Distribution software projects start from ₹2,00,000
  • Written scope before build
  • Built around your workflows
  • Support after go-live

Where it hurts today

Thin margins don't leave room for manual errors.

Distribution is a volume business. Every re-keyed order, wrong price or missed collection comes straight off a slim margin.

  1. 01

    Orders arrive by phone and WhatsApp

    Salespeople send photos of handwritten orders; the office retypes them, and mistakes reach the dealer's shelf.

    How we solve it

    A salesman and dealer ordering app with your price lists and schemes, sending clean orders straight to the system.

  2. 02

    Dispatch without stock or credit checks

    Orders are confirmed for stock that isn't available, or goods go to dealers already over their credit limit.

    How we solve it

    Automatic stock reservation and credit-limit checks, with exceptions routed for approval.

  3. 03

    Schemes and pricing are inconsistent

    Different dealers get different rates depending on who took the order; scheme claims are hard to verify.

    How we solve it

    Central price lists, slab discounts and scheme rules applied automatically on every order.

  4. 04

    Collections tracked in a notebook

    Outstanding is known only to the accountant, and follow-ups depend on the salesperson's memory.

    How we solve it

    Dealer-wise outstanding with ageing, collection targets for salespeople and automatic reminders.

  5. 05

    No visibility of field activity

    Managers don't know which outlets were visited, what was ordered or why sales dropped on a route.

    How we solve it

    Beat plans, visit check-ins and route-wise sales reports from the field app.

The flow we connect

From the dealer's counter to cash in the bank.

We connect each step of your order-to-cash cycle so nothing is re-keyed and every exception is visible.

  1. 01

    Order booking

    Salesman app, dealer app or office entry.

  2. 02

    Stock & credit check

    Reserve stock, check credit limit and overdue.

  3. 03

    Picking & packing

    Pick lists by route and warehouse.

  4. 04

    Dispatch

    Vehicle loading, e-way bill data, delivery tracking.

  5. 05

    Invoice

    GST invoice with scheme and discount applied.

  6. 06

    Collection

    Payment recorded, outstanding updated, reminders sent.

What we build

Built for how distribution businesses actually operate.

Whether you distribute FMCG, pharma, electricals, building materials or industrial goods, we configure the system around your products, dealers and routes.

  • Salesman ordering app

    Outlet list, beat plan, price list, schemes and order capture — even with weak connectivity.

  • Dealer self-service portal

    Dealers place orders, view statements and download invoices themselves.

  • Pricing & schemes

    Dealer-category pricing, slab discounts, free goods and scheme tracking.

  • Credit control

    Credit limits, overdue blocks and approval for exceptions.

  • Multi-warehouse stock

    Stock by godown with reservation against confirmed orders.

  • Dispatch & delivery

    Route-wise loading, vehicle assignment and proof of delivery.

  • Billing & GST

    Invoices, credit notes and returns, with posting to your accounting system.

  • Collections & outstanding

    Ageing, collection entries in the field app and payment reminders.

  • Field visibility

    Visit check-ins, route coverage and salesperson performance reports.

What it can look like

Every order, every vehicle, every rupee outstanding.

A conceptual distribution screen: an order moving from booking to payment, and dealer balances that need attention.

Concept preview with illustrative data — not a client system.
  1. 1

    Order status at a glance

    Office, salesperson and dealer all see the same status.

  2. 2

    Outstanding by dealer

    Overdue balances surface before the next order is dispatched.

  3. 3

    Today's workload

    Orders received and pending dispatch, by warehouse and route.

What changes for the business

Cleaner orders. Faster dispatch. Fewer overdue balances.

  • 01

    No re-keyed orders

    Orders flow from the field directly into the system.

  • 02

    Consistent pricing

    Schemes and discounts are applied by rule, not by memory.

  • 03

    Controlled credit

    Dispatch to overdue dealers needs a recorded approval.

  • 04

    Organised dispatch

    Loading is planned by route, warehouse and vehicle.

  • 05

    Visible collections

    Outstanding and ageing are visible to sales and accounts alike.

  • 06

    Accountable field teams

    Visits, orders and collections are recorded per salesperson.

Typical scenarios

Distribution scenarios we build for.

Typical starting points for distributors and wholesalers.

FMCG distributor · 600 outlets

Beat-wise order taking

Today
Salespeople write orders in a book and call them in at the end of the day; the office keys them in overnight.
With the right system
Orders captured on the salesman app with schemes applied, synced to the office for picking the same evening.

Building materials wholesaler

Credit control before dispatch

Today
Large orders go out to contractors who already have significant overdue balances.
With the right system
Credit limits and overdue rules block dispatch automatically, with owner approval for exceptions.

Pharma stockist

Batch-wise billing and returns

Today
Batch numbers are picked manually; expiry returns are hard to reconcile against the original invoice.
With the right system
Batch-wise picking with expiry rules, and returns linked to original invoices and batches.

Illustrative scenarios based on common requirements — not client case studies.

Engineering

Built to be maintained, not just launched.

Field apps have to work on patchy mobile networks. We design for offline order capture with safe synchronisation, and keep server-side checks on stock, credit and pricing so the rules can't be bypassed from the app.

Web applications
React · Next.js · TypeScript
Back end & APIs
Node.js · NestJS · REST APIs & webhooks
Data
PostgreSQL · Relational data modelling · Reporting queries
Delivery
Cloud deployment · Role-based access control · Automated testing · Backups & monitoring

Works alongside your accounts and partners

Distribution software has to fit into the documents and systems your business already runs on.

  • Tally Prime
  • GST e-invoice & e-way bill (via a GSP)
  • UPI & payment links
  • WhatsApp Business API
  • Principal company portals (where available)
  • Barcode scanners
  • SMS & email
  • Excel / CSV import

Integration feasibility depends on each provider's API access and your account plan. We confirm every integration during discovery.

How we work

Five stages. Clear deliverables at each one.

You always know what is being built, what it costs and what you will receive next.

  1. 01

    Discovery & requirements

    Workshops with the people who run the process today — what happens, where it breaks, and what must not change.

    You receive

    • Process map of current workflow
    • Prioritised requirement list
    • Risks and open questions
  2. 02

    Architecture & scope

    We turn requirements into a fixed scope: modules, data model, integrations, roles and a phased release plan.

    You receive

    • Written scope and quotation
    • Clickable screen flows
    • Milestone plan
  3. 03

    Design & development

    Built in short iterations. You review working screens every sprint instead of waiting for a big reveal.

    You receive

    • Sprint demos on a staging server
    • Access to the staging environment
    • Change log of every release
  4. 04

    Testing & deployment

    Automated and manual testing, data migration rehearsals, user training and a controlled go-live.

    You receive

    • Test results and sign-off
    • Data migration report
    • Admin and user guides
  5. 05

    Support & optimisation

    After launch we fix issues, monitor the system and add improvements as your team uses it day to day.

    You receive

    • Support channel with response terms
    • Monitoring and backups
    • Enhancement roadmap

Investment

Distribution software projects start from

₹2,00,000

A focused first phase — for example, a salesman ordering app with central order management — sits at the starting point. Credit control, dispatch, dealer portals and accounting integration are added in phases.

Request a Tailored Proposal

Indicative ranges by scope

  • Order capture & management

    Salesman ordering app, price lists, schemes and central order processing.

    ₹2L – ₹4L

  • Order-to-cash platform

    Stock reservation, credit control, dispatch, invoicing, collections and Tally integration.

    ₹4L – ₹10L

  • Distribution ERP

    Multi-warehouse, multiple principals, dealer portal, field force management and analytics.

    ₹10L+

What moves the price

  • Number of salespeople & dealers
  • Offline mobile app
  • Scheme complexity
  • Warehouses
  • Accounting integration
  • Dealer portal

Ranges are indicative and exclude third-party licences, hosting and taxes. A fixed quotation follows discovery, once scope is agreed in writing.

Case studies

Proof, shared responsibly.

We publish client work only with written approval.

Many of the systems we build run a company's internal operations, so details stay private by default. During discovery we walk you through relevant work — screens, architecture and how it was delivered — where our agreements allow.

See published work

Questions

Before you talk to us

Straight answers to what buyers usually ask first.

How much does distribution management software cost?

A first phase such as a salesman ordering app with central order management starts from ₹2 lakh. A full order-to-cash platform typically ranges from ₹4 lakh to ₹10 lakh. We provide a fixed quotation after discovery.

Will the salesman app work without internet?

Yes. We build field apps to capture orders offline and synchronise when a connection is available, with server-side validation of prices, schemes and stock.

Can it handle our schemes and dealer-specific pricing?

Yes. Price lists by dealer category, slab discounts, free goods and time-bound schemes are configured as rules and applied automatically on each order.

Does it integrate with Tally?

Yes. Invoices, receipts and masters can be synchronised with Tally so your accountant continues working in Tally while operations run in the new system.

Can dealers place orders themselves?

Yes. A dealer portal or app lets dealers place orders, see their statement, and download invoices — reducing calls to your office.

How long does it take to go live?

A focused order-capture phase can typically go live within weeks of scope sign-off. Larger platforms are delivered in phases over a few months, with a milestone plan in the quotation.

Who owns our dealer and sales data?

Your data always belongs to you and can be exported at any time. Source-code ownership and licensing are set out in the project agreement.

Take control of order-to-cash.

Tell us how many dealers, salespeople and warehouses you manage. We'll recommend where to start.

  • Speak directly with an engineer, not a call centre
  • A written scope and quotation after discovery
  • Your data is used only to respond to this enquiry

Prefer email? Use our contact page.

Tell us about your project

All fields are required. It takes about two minutes.

Helps us propose the right scope. Every enquiry is reviewed.

What should the software do, who will use it, and what do you use today (Excel, Tally, an older system…)?

We aim to reply within one business day. No obligation — a quotation follows only after we understand your scope.