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CRM software development

A CRM shaped around how your team actually sells.

Capture every enquiry automatically, move deals through your own pipeline stages, and make sure no follow-up is forgotten — with reports your sales head will actually use.

  • Leads captured from every channel
  • Your pipeline stages, not a template
  • Follow-up reminders and escalations
  • WhatsApp, call and email history
  • Custom CRM projects start from ₹1,50,000
  • Written scope before build
  • Built around your workflows
  • Support after go-live

Where it hurts today

Leads are coming in. Revenue is leaking out.

Most sales teams don't lack enquiries. They lose them between the first call and the third follow-up.

  1. 01

    Enquiries arrive from everywhere

    Website forms, portals, WhatsApp, calls and walk-ins each land in a different inbox — some never get logged.

    How we solve it

    Automatic capture from forms, ad platforms, portals and email into one lead list, with source tracked.

  2. 02

    Follow-ups depend on memory

    Salespeople track callbacks in diaries or phone reminders. When they're busy or leave, leads go cold.

    How we solve it

    Every lead has a next action and due date; overdue follow-ups are flagged and escalated to the manager.

  3. 03

    Off-the-shelf CRM feels like extra work

    The team was given a CRM full of fields they don't need, so they update it on Friday — or not at all.

    How we solve it

    Screens designed for your sales process, with only the fields that matter and quick logging from mobile.

  4. 04

    Managers can't see the pipeline

    Forecasts come from asking each salesperson, and nobody knows why deals were lost.

    How we solve it

    Live pipeline by stage, owner and source, with lost-reason tracking and conversion reports.

  5. 05

    Sales and operations don't connect

    Once a deal closes, the order details are retyped for billing, delivery or project teams.

    How we solve it

    Won deals hand over to operations automatically, with all customer details carried forward.

What we build

Everything your sales team needs to close — in one place.

We build the CRM modules that match your sales cycle, whether you sell projects, properties, products or services.

  • Multi-channel lead capture

    Website, landing pages, Meta and Google lead forms, property portals and email, all in one list.

  • Lead assignment rules

    Round-robin, territory, product or source-based assignment the moment a lead arrives.

  • Custom sales pipelines

    Your stages, required fields at each stage and multiple pipelines for different products.

  • Follow-ups & tasks

    Next-action dates, reminders, overdue alerts and manager escalation.

  • WhatsApp & email logging

    Templates and conversation history linked to each lead (via WhatsApp Business API).

  • Call tracking

    Click-to-call and call logs from your telephony provider where it supports integration.

  • Sales dashboards

    Pipeline value, conversion by source, salesperson activity and lost reasons.

  • Quotations & handover

    Generate quotes from the CRM and pass won deals to billing or operations.

  • Data ownership & privacy

    Role-based access so salespeople see their leads, and managers see the team.

What it can look like

See every deal, its owner and its next step.

A conceptual pipeline board: deals move through your stages, each with value, owner and the next follow-up due.

Concept preview with illustrative data — not a client system.
  1. 1

    Stages you define

    From first enquiry to won — with the fields required to move a deal forward.

  2. 2

    Follow-ups that surface

    Due and overdue actions are highlighted so nothing slips.

  3. 3

    Value at every stage

    Managers see weighted pipeline value without asking for updates.

What changes for the business

Fewer lost leads. More predictable sales.

  • 01

    Every enquiry recorded

    Leads are captured automatically, with their source, the moment they arrive.

  • 02

    Consistent follow-up

    The system tells each salesperson who to contact next.

  • 03

    Faster response

    Instant assignment means leads are contacted while they're still interested.

  • 04

    Clear accountability

    Every lead has an owner, a status and a history of interactions.

  • 05

    Better marketing decisions

    See which sources produce deals, not just enquiries.

  • 06

    Customer history retained

    When people move on, their customer relationships stay with the company.

Typical scenarios

CRM built for the way different teams sell.

The same CRM principles apply very differently across industries.

Real estate developer

Site-visit driven sales

Today
Portal and ad leads land in shared sheets; site visits and callbacks are tracked by individual salespeople.
With the right system
Leads are auto-assigned by project, site visits are scheduled in the CRM, and managers track visit-to-booking conversion.

B2B industrial supplier

Quote-heavy, long sales cycles

Today
Quotes are revised several times over weeks; nobody knows which version was final or when to follow up.
With the right system
Opportunities track every quote revision, the decision-maker and the next follow-up date until won or lost.

Education & training provider

High-volume enquiry handling

Today
Hundreds of enquiries during admission season, with counsellors calling from spreadsheets.
With the right system
Enquiries are distributed to counsellors, every call outcome is logged, and fee follow-ups are automated.

Illustrative scenarios based on common requirements — not client case studies.

Engineering

Built to be maintained, not just launched.

A CRM must be fast on a phone in the middle of a sales visit. We build responsive interfaces, reliable background jobs for reminders and integrations, and strict access rules on customer data.

Web applications
React · Next.js · TypeScript
Back end & APIs
Node.js · NestJS · REST APIs & webhooks
Data
PostgreSQL · Relational data modelling · Reporting queries
Delivery
Cloud deployment · Role-based access control · Automated testing · Backups & monitoring

Connected to your sales channels

Your CRM is only as good as the leads that reach it automatically.

  • Website & landing page forms
  • Meta & Google lead forms
  • Property & B2B portals
  • WhatsApp Business API
  • Cloud telephony / IVR
  • Email (Gmail / Outlook)
  • Accounting & billing software
  • Google Sheets / Excel import

Integration feasibility depends on each provider's API access and your account plan. We confirm every integration during discovery.

How we work

Five stages. Clear deliverables at each one.

You always know what is being built, what it costs and what you will receive next.

  1. 01

    Discovery & requirements

    Workshops with the people who run the process today — what happens, where it breaks, and what must not change.

    You receive

    • Process map of current workflow
    • Prioritised requirement list
    • Risks and open questions
  2. 02

    Architecture & scope

    We turn requirements into a fixed scope: modules, data model, integrations, roles and a phased release plan.

    You receive

    • Written scope and quotation
    • Clickable screen flows
    • Milestone plan
  3. 03

    Design & development

    Built in short iterations. You review working screens every sprint instead of waiting for a big reveal.

    You receive

    • Sprint demos on a staging server
    • Access to the staging environment
    • Change log of every release
  4. 04

    Testing & deployment

    Automated and manual testing, data migration rehearsals, user training and a controlled go-live.

    You receive

    • Test results and sign-off
    • Data migration report
    • Admin and user guides
  5. 05

    Support & optimisation

    After launch we fix issues, monitor the system and add improvements as your team uses it day to day.

    You receive

    • Support channel with response terms
    • Monitoring and backups
    • Enhancement roadmap

Investment

Custom CRM projects start from

₹1,50,000

A focused CRM with lead capture, a custom pipeline, follow-ups and dashboards sits at the starting point. Integrations and automation are added according to your sales channels.

Request a Tailored Proposal

Indicative ranges by scope

  • Sales CRM essentials

    Lead capture, custom pipeline, follow-up reminders, assignment rules and dashboards.

    ₹1.5L – ₹3L

  • Integrated sales platform

    WhatsApp, telephony and ad-platform integrations, quotations and operations handover.

    ₹3L – ₹5L

  • CRM + customer operations

    Multiple pipelines, customer portal, service tickets and integration with ERP or billing.

    ₹5L+

What moves the price

  • Lead sources to integrate
  • Number of pipelines
  • WhatsApp & telephony
  • Quotation templates
  • Mobile app
  • User count

Ranges are indicative and exclude third-party licences, hosting and taxes. A fixed quotation follows discovery, once scope is agreed in writing.

Case studies

Proof, shared responsibly.

We publish client work only with written approval.

Many of the systems we build run a company's internal operations, so details stay private by default. During discovery we walk you through relevant work — screens, architecture and how it was delivered — where our agreements allow.

See published work

Questions

Before you talk to us

Straight answers to what buyers usually ask first.

How much does a custom CRM cost?

A focused sales CRM starts from ₹1.5 lakh. CRMs with WhatsApp, telephony and ad-platform integrations usually fall between ₹3 lakh and ₹5 lakh. We quote a fixed price after understanding your sales process.

Why build a CRM instead of using Zoho, HubSpot or Salesforce?

Those products are excellent for many teams, and we'll say so if one fits. Custom CRM makes sense when your sales process is unusual, when per-user subscription costs are growing quickly, or when the CRM must connect deeply with your own operations or ERP.

Can it capture leads from Facebook, Google and property portals automatically?

Yes, where the platform provides an API or lead export — Meta and Google lead forms do, and many portals offer feeds or email notifications we can parse. We verify each source during discovery.

Does it work with WhatsApp?

We integrate with the official WhatsApp Business API through a provider you choose, for templates, notifications and conversation logging. Message costs are charged by the provider.

Can we migrate our existing leads and customers?

Yes. We import leads, contacts and history from spreadsheets or your current CRM, de-duplicating where possible.

Is our customer data secure?

Access is role-based, so salespeople see only their own leads unless permitted otherwise. Data is encrypted in transit, backed up, and remains entirely yours.

How long does a custom CRM take to build?

A focused CRM can typically go live within weeks of scope sign-off; integrated platforms take longer depending on the channels involved. You'll receive a milestone plan with the quotation.

Stop losing leads between follow-ups.

Tell us how your team sells today. We'll show you what a CRM built for that process would look like.

  • Speak directly with an engineer, not a call centre
  • A written scope and quotation after discovery
  • Your data is used only to respond to this enquiry

Prefer email? Use our contact page.

Tell us about your project

All fields are required. It takes about two minutes.

Helps us propose the right scope. Every enquiry is reviewed.

What should the software do, who will use it, and what do you use today (Excel, Tally, an older system…)?

We aim to reply within one business day. No obligation — a quotation follows only after we understand your scope.