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E-commerce development

An online store built for how you actually sell.

Custom storefronts, B2B ordering portals and marketplaces — with checkout, payments, shipping and stock connected to the systems you already run, and an admin your team can manage without a developer.

  • UPI, cards, wallets and COD
  • Courier and shipping integrations
  • Stock synced with your inventory
  • Admin built for your operations team
  • Custom e-commerce projects start from ₹2,00,000
  • Written scope before build
  • Built around your workflows
  • Support after go-live

Where it hurts today

Selling online shouldn't double your back-office work.

Most businesses we speak with already have a store. The problem is everything that happens after the customer clicks 'Buy'.

  1. 01

    The template store has hit its limits

    Plugins pile up, the site slows down, and every change to pricing or checkout needs a workaround.

    How we solve it

    A storefront built for your catalogue, pricing rules and checkout flow — fast by design, not by plugin.

  2. 02

    Orders are processed by hand

    Staff copy orders into billing, book couriers on another site and update customers over WhatsApp.

    How we solve it

    Orders flow automatically into invoicing, courier booking and customer notifications.

  3. 03

    Online and offline stock don't match

    Products sell online that are already gone from the shop, leading to cancellations and refunds.

    How we solve it

    Stock synced with your inventory or ERP, reserved at checkout and released on cancellation.

  4. 04

    B2B buyers still order by phone

    Dealers and wholesale customers need their own prices, credit terms and bulk ordering — which a retail store can't handle.

    How we solve it

    A B2B portal with customer-specific price lists, quick re-order, credit limits and GST invoices.

  5. 05

    Returns and COD eat the margin

    COD refusals, returns and refunds are tracked in a spreadsheet, if at all.

    How we solve it

    COD verification rules, return workflows and refund tracking built into the order lifecycle.

What we build

The storefront, the checkout and everything behind it.

We build D2C stores, B2B ordering portals and multi-seller marketplaces on the same engineering foundation.

  • Catalogue & variants

    Categories, attributes, sizes, colours, bundles and bulk product import.

  • Search & discovery

    Fast filters, search and SEO-friendly category and product pages.

  • Checkout & payments

    UPI, cards, net banking and wallets through Indian gateways, plus COD rules.

  • Offers & pricing

    Coupons, slab pricing, combo offers and customer-specific B2B price lists.

  • Shipping & delivery

    Courier aggregator integration, serviceability checks, labels and tracking.

  • Order management

    Fulfilment status, invoices, returns, refunds and customer notifications.

  • Inventory sync

    Stock from your warehouse system, ERP or Tally, reserved at checkout.

  • Merchant & seller admin

    Role-based admin for staff, and seller panels for marketplaces.

  • Customer accounts

    OTP login, order history, wishlists, saved addresses and re-ordering.

What it can look like

An admin that runs the store — not just edits it.

A conceptual store admin: today's orders by fulfilment status, the day's numbers, and a product with variants and an active offer.

Concept preview with illustrative data — not a client system.
  1. 1

    Every order's next step

    Packed, shipped, delivered or returned — staff see what needs action.

  2. 2

    COD and returns handled

    Risky COD orders are flagged for verification before dispatch.

  3. 3

    Stock where it lives

    Variants show stock across warehouses, so you never oversell.

What changes for the business

More orders handled by the same team.

  • 01

    Less manual order processing

    Invoicing, courier booking and notifications happen automatically.

  • 02

    Fewer cancellations

    Live stock means customers can only buy what you actually have.

  • 03

    Faster pages

    A storefront engineered for performance on mobile networks.

  • 04

    Your own customer data

    Orders and customers live in your system, not a third party's.

  • 05

    Flexible pricing

    Retail, wholesale and promotional prices from one catalogue.

  • 06

    Room for new channels

    Add a B2B portal, app or marketplace on the same back end.

Typical scenarios

Where a custom store pays off.

Typical situations where businesses move beyond a template store.

D2C apparel brand

Variants, offers and returns

Today
A theme-based store with a dozen plugins; returns and exchanges handled over email and WhatsApp.
With the right system
A fast custom storefront with size/colour variants, festive offers and a self-service exchange flow linked to stock.

Industrial supplier

B2B ordering portal

Today
Dealers phone or email orders; staff check price agreements and credit in separate files.
With the right system
Dealers log in to see their own prices, re-order quickly and track dispatch, within their credit limits.

Grocery or pharmacy chain

Local delivery from stores

Today
Orders come via WhatsApp; staff confirm stock by calling the nearest store.
With the right system
Pincode-based store assignment, live store stock, delivery slots and order status updates.

Illustrative scenarios based on common requirements — not client case studies.

Engineering

Built to be maintained, not just launched.

Storefronts are server-rendered for speed and SEO, payments are verified server-side with gateway signatures, and stock changes run inside database transactions so two customers can't buy the last unit.

Web applications
React · Next.js · TypeScript
Back end & APIs
Node.js · NestJS · REST APIs & webhooks
Data
PostgreSQL · Relational data modelling · Reporting queries
Delivery
Cloud deployment · Role-based access control · Automated testing · Backups & monitoring

Connected commerce

The store is one part of the system — we connect it to the rest.

  • Razorpay / PayU / Cashfree
  • Shiprocket & courier APIs
  • Tally / accounting software
  • ERP & inventory systems
  • WhatsApp order updates
  • Google Merchant Center
  • Meta catalogue & pixel
  • GST invoicing

Integration feasibility depends on each provider's API access and your account plan. We confirm every integration during discovery.

How we work

Five stages. Clear deliverables at each one.

You always know what is being built, what it costs and what you will receive next.

  1. 01

    Discovery & requirements

    Catalogue, pricing, fulfilment, payment and returns flows mapped with your team.

    You receive

    • Commerce requirement map
    • Integration list
    • Catalogue structure
  2. 02

    Architecture & scope

    Storefront structure, checkout flow, integrations and admin roles defined and quoted.

    You receive

    • Written scope and quotation
    • Storefront and checkout wireframes
    • Launch milestone plan
  3. 03

    Design & development

    Storefront design and admin built in sprints, with a staging store you can test.

    You receive

    • Visual design for key pages
    • Staging store
    • Sprint demos
  4. 04

    Testing & launch

    Payment, shipping and order scenarios tested end to end; catalogue imported; SEO redirects in place.

    You receive

    • Test-order report
    • Catalogue import
    • Launch checklist
  5. 05

    Support & growth

    Monitoring after launch, then improvements to conversion, speed and new channels.

    You receive

    • Support plan
    • Performance review
    • Growth backlog

Investment

Custom e-commerce projects start from

₹2,00,000

A custom storefront with catalogue, checkout, payments, shipping integration and order admin sits at the starting point. B2B portals and marketplaces are scoped separately.

Request a Tailored Proposal

Indicative ranges by scope

  • Custom storefront

    Catalogue, variants, checkout, payment gateway, courier integration and order admin.

    ₹2L – ₹4L

  • Integrated commerce

    ERP/inventory sync, B2B pricing, returns workflows, loyalty and advanced offers.

    ₹4L – ₹10L

  • Marketplace or multi-store platform

    Multi-vendor onboarding, seller payouts, mobile apps and multi-location fulfilment.

    ₹10L+

What moves the price

  • Catalogue size & variants
  • B2B pricing rules
  • Payment & shipping partners
  • ERP / inventory sync
  • Mobile apps
  • Marketplace features

Ranges are indicative and exclude third-party licences, hosting and taxes. A fixed quotation follows discovery, once scope is agreed in writing.

Case studies

Proof, shared responsibly.

We publish client work only with written approval.

Many of the systems we build run a company's internal operations, so details stay private by default. During discovery we walk you through relevant work — screens, architecture and how it was delivered — where our agreements allow.

See published work

Questions

Before you talk to us

Straight answers to what buyers usually ask first.

How much does a custom e-commerce website cost?

A custom storefront with checkout, payments, shipping integration and order admin starts from ₹2 lakh. Integrated commerce with ERP sync and B2B pricing typically ranges from ₹4 lakh to ₹10 lakh, and marketplaces go beyond that. A fixed quote follows discovery.

Should we use Shopify or WooCommerce instead?

For many small stores, yes — and we'll tell you so. Custom development makes sense when you need B2B pricing, complex fulfilment, deep ERP integration, marketplace features, or when plugin costs and performance problems are holding you back.

Which payment gateways do you integrate?

We commonly work with Indian gateways such as Razorpay, PayU and Cashfree, supporting UPI, cards, net banking and wallets. Gateway fees and onboarding are between you and the provider.

Can it sync stock with our ERP or Tally?

Yes. Stock and orders can be synchronised with your inventory system, ERP or Tally. The exact method depends on what your system exposes, which we confirm during discovery.

Will we lose our Google rankings if we move from our current store?

We plan migrations to protect search visibility: URL mapping, 301 redirects, metadata transfer and sitemap submission are part of the launch checklist.

How long does it take to launch?

A custom storefront typically launches within a few months of scope sign-off, depending on catalogue size and integrations. You'll receive a milestone plan with the quotation.

Who owns the store, code and customer data?

Your customer and order data always belongs to you. Source-code ownership and licensing are agreed in writing before work begins.

Try these before you talk to anyone — no sign-up, and most run entirely in your browser.

Sell more without adding back-office work.

Tell us what you sell, how you fulfil orders and what's not working today. We'll suggest the right build.

  • Speak directly with an engineer, not a call centre
  • A written scope and quotation after discovery
  • Your data is used only to respond to this enquiry

Prefer email? Use our contact page.

Tell us about your project

All fields are required. It takes about two minutes.

Helps us propose the right scope. Every enquiry is reviewed.

What should the software do, who will use it, and what do you use today (Excel, Tally, an older system…)?

We aim to reply within one business day. No obligation — a quotation follows only after we understand your scope.